Appsumo the daily deals site for software run by ex Mint.com marketing maestro Noah Kagan is growing at a rapid pace.

Compete.com data show’s a huge spike in unique visitors since May 2011 and is now visited by approx 150,000 visitors a month [See below].

The site is also having a huge impact on the startups and companies that Kagan features each day. A recent blog-post from Grumo Media showed one appsumo promotion generated close to 10,000 uniques for the e-learning company.

So, how is Kagan turning this deals site into one of the most effective marketing channels on the web for for software companies? There’s no shortage of genius; but let’s look specifically at one recent example using a contest [see below]

Like any deals site AppSumo relies heavily on building a large email subscriber list and leveraging social media to spread communication of each deal - but this Dropbox example is different. Rather than promoting a specific deal - Appsumo are using a contest to build their subscriber list - giving away 10 Dropbox Pro accounts for life.

The offer is compelling; and so are the results. The contest has been noticed and mentioned by countless publications including Inc.com; and resulted in thousands of tweets, retweets, facebook likes and [most importantly for Appsumo] additional subscribers to their mailing list.

This example; shows the power of a good looking, simple and well executed contest. This same principle is what inspired us to create Cubio.

We’re super impressed by Kagan’s contest and believe that letting people quickly and easily create these contests with Cubio will give them the chance to unlock their own viral growth strategy.

If you’re interested in giving Cubio a try email us and we’ll send out a beta invite - oh, and if you’re entering Kagan’s contest, click here and best of luck! 

Cheers,

Andrew
@Cubio
hello@cub.io